Our digital campaign delivers innovative brand experiences that create awareness of the mouth-cleaning power of Orbit gum and announces the new 35-piece package.
Before breaking out onto London’s hip-hop scene, the rapper, now known as Big Pak, had the dirtiest mouth around. In fact, it was so flippin’ dirty that it took the extreme cleansing power of the new 35-piece Orbit Big Pak to get it clean.
Accrediting his newfound success to the larger pack, Big Pak devotes his time to evangelizing the notion that if the good clean feeling for Orbit gum is enough to clean him up, it can clean up your sassafras, too.
Campaign Elements:
Orbit Studios MySpace Page
At the Orbit Studios profile page you can watch Big Pak’s funky fresh music video and TV spot, get schooled in how to stay clean with Big Pak’s public service announcements (PSAs), listen to and download his obscenely clean songs, or clean up your own dirty mouth by typing any word and watch as Orbit gum cleans it up. The Orbit Studios page also links to various other social networking sites and fan pages.
Dirty Mouth? Clean It Up!
It took the new Orbit Big Pak and its 35-pieces to clean up Big Pak’s dirty mouth. Feeling creative with your dirty mouth? Go on, type in any word into this rich media banner and watch as your filthiest words are cleaned up by the incredible cleansing power Orbit gum.
Rich Media – Big Pak’s Vocabulary Lessons
It took the new Orbit Big Pak and its 35-pieces to clean up Big Pak’s dirty mouth. In this rich media unit, you’re encouraged to interact with the pack’s 35 pieces of clean by feeding a piece of gum to Big Pak. After he chews it over for a bit, watch as he schools you on how to bring his trademark mickey fickey language to everyday life situations.
Stay Clean PSAs
It took the new Orbit Big Pak and its 35-pieces to clean up Big Pak’s dirty mouth…and now Big Pak wants to give back. Roll over this rich media unit to watch Big Pak clean the dust off the after-school special format with his “Stay Clean” public service announcements. See Big Pak tackle a variety of topics relevant to teens ranging from the dangers of gambling to self-esteem issues, while always encouraging his audience to keep it clean.
Artist MySpace Profile Page
MySpace, the home of music artists, where fans can become friends and satisfy their celebrity fixations by reading their favorite artist’s bios, listen to and download their hit songs, and catch-up on the artist’s latest news and thoughts via blogs. The rising hip-hop sensation, Big Pak is no different…well except for the fact that his artist page contains an obscene amount of clean.
Blog Posting
This series of seeded “blog postings” helps embed Big Pak a step deeper to the popular gossip and entertainment realm while also updating users with Big Pak’s latest antics in his quest to clean up the dirty mouths of Hollywood.
Big Pak iPhone App
Due to the popularity of the “Dirty Mouth? Clean It Up” rich media banner, the client requested we explore an iPhone application based on the banner/Orbit Studios flash module unit. The app is currently available as a free download at the Apple App Store.
App-Load of Clean
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