Quaker Oats Megabrand Website Design

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The Goal: Unite all of the Quaker Oats brands (and some non-oat brands) under a single mantle, while updating the public’s perception of Quaker, as brand for old people, by creating a relevant, informative website that encourages users to adopt a healthy, active and sustainable lifestyle for the entire family.

We believed this could be accomplished through recipes, articles, community forums, and even a section for healthcare professionals to provide healthful Quaker product recommendations for patients.

This was no small task as content was pulled from seven Quaker brand websites, additional research for creating a Baking 101 article section, and numerous product and lifestyle photography needed to create this 1700+ page mega website including: full product descriptions and nutritional information for the entire line of Quaker Oats products, polls, e-newsletters, and comment sections.

An additional challenge was issued to the team, which was to tell the Quaker Oat Story in a short, unique and interesting way that would help empower the Quaker Oat in the eyes of the consumer by informing them of Quaker’s rich heritage and the numerous benefits of their oats.

With limited budget and time (of course), Art Director Manny Fernandez and myself stitched together a kinetic text animation of the Quaker Oat Story complete with an interactive supplemental information section that elaborates on chapters of the Oat Story.

This website redesign concentrates on helping families adopt a nutritious and active lifestyle “every day” with the help of the wholesome goodness of Quaker Oats products.

The site’s content contains a wide variety of articles, activity planners and suggestions, as well as full descriptions and nutritional information for the entire line of Quaker Oats products. The site also encourages users to submitting comments/ratings, recipes, family fun activity ideas, as well as participate in polls.

Creative Director: Suzanne York
Associate Creative Director: Brent Eveleth
Art Director: Manny Fernandez, Vic Sanchez, David Petti
Additional Copywriter: Vince Verdooren