The Goal: To increase attendance and registration of THD’s monthly “Do-It-Herself” clinics via the DIH clinics home page update, notification emails, and newsletters.
The January 2006 DIH Clinic emphasized decorating with light and interior lighting fixtures, and encouraged users to attend an educational workshop featuring these topics and their proper installation. The tone of the copy is intended to be empowering, encouraging, and supportive of THD’s “You Can Do It. We Can Help” mantra as embodied in the notification’s first sentence: “A woman’s place is in The Home Depot.”
Art Director: John Lee
