The Goal: Help consumers locate stores where Gatorade Endurance Formula is sold as they were having difficulties locating the Gatorade Performance Series products in stores.
A rich media banner containing a store locater would allow users to search for stores that carried their product by entering their 5-digit zip code in the search field. The user would then be served up the nearest locations that carried the products as well as a map so that they might plan their running routes in respect to these locations.
The Gatorade Endurance Formula website was also updated for site-wide navigation to the store locater so that consumers could reach the locator from both on and off-site (banners, text links).
Art Director: Sean Kirkwood
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