Rolling Rock: Short Video (Pitch)

This somewhat amusing, and certainly sacrilegious digital short was created in an effort to assist the non-interactive arm of my advertising agency with a pitch for Rolling Rock. The theme of the pitch revolved around the concept of the mysterious “33″ that appears on the beer bottles, as well as the concept that behind every “33″ bottle, there’s a unique story that somehow connects back to the #33.

This video was shot completely on a whim with a rag-tag crew of younger siblings who agreed to brave the rain, potential incarceration for trespassing charges and the possibility of burning in hell for temporarily defacing a religious university’s property at the promise of free beer.

Written & Directed by: Kristen Schwanz