The Goal: Create a series of engaging interactive banner for tweens that integrates and extends the story of Gatorade’s print and television commercials.
In order to extend the retro “instructional” theme online, the team tapped into the style and tonality of film strips and diagrams of the 1950’s and 1960’s, and thus creating a retro throw-back “Play Your Best” interactive video banner game hosted by three of the top Gatorade roster athletes: Dwyane Wade, Peyton Manning, and Christine Lilly. Partnering with sikids.com, users were encouraged to participate in a timed quiz regarding the order of “proper technique” for an aspect of each athlete’s sport. As the user participated in the quiz, they received encouraging remarks from from the athlete.
Art Directors: Sean Kirkwood & Blake Walles
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