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“From the Steak House, To Your House”
The Goal: Create an interactive steak house experience for user to learn tips and trademark secrets they can use at home.
Written in the classic A.1. “Yeah, It’s That Important” Everyman tone, the site features animated two-minute “How-To” videos that cover a variety of steak preparation and steakhouse insight, suggested recipes, product information for the entire line of steak sauces and marinades, and a steakhouse expertise section that allows the user to explore the secrets of the steakhouse and learn more about the cuts of beef commonly used in recipes. :15 edits of some of the “How-To” videos were also created as rich media “pre-roll” banners to encourage users to visit the site to learn more.
Art Director: Vic Sanchez
1 response so far ↓
guyupstairs // September 8, 2008 at 3:55 pm |
You should create some videos and get them posted out on Graspr.com it’s a site dedicated to “How To”.
They even had an add in the USA TODAY newspaper….here is the link to read teh article http://www.usatoday.com/tech/products/2008-09-07-graspr-phillips_N.htm